the above concept and design by think x blink
think x blink was invited by Wingtat Gamebird Packers to be in charge of the brand identity and media relations of the launch of this premium Japanese-style pork from Alberta Lethridge.
the above concept and chef coordination by think x blink
think x blink developed the content direction and coordinated with the media in order to optimize the effectiveness of the print advertorials. we also invited the executive chefs from Damso Modern Korean Cuisine, Secret Location and Kingyo Izakaya to design aka-kurobuta receipes for home cooking.
Photography by Mayowill Photography
media food tour and food media relations by think x blink
media food tour was hosted to invite selected food bloggers and food media to taste this premium Japanese style pork from Alberta Lethridge. coverage generated was mostly through the attended food bloggers. above are the examples of coverage.
enews design by think x blink
the campaign promotion was also reinforced with enews to the email database of think x blink
think x blink